Ariana Grande x Propeller - Partnership Proposal
Ariana Grande

A Turnkey Fundraising
+ Fan Engagement
Platform for Ariana Grande

Donations, action, & community for The Eternal Sunshine Tour.

What is Propeller?

Propeller is a social impact platform with a community of 4M+ people that has raised over $20M by leveraging culture.

We partner with artists and nonprofits to turn fans into donors, advocates, and community members at scale.

Lizzo
Lizzo
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Bryan Cranston
Bryan Cranston
How It Works

Raise Money & Grow Your Community Like Never Before

Here's how Propeller helps you do it.

her causes ★

Monthly Donors

➜
+

Flyaway Sweepstakes

+

In-Venue Activations

+

Actions

Ariana Grande Ariana Grande
01 - Monthly Donors
01 - Monthly Donors

Turn supporters into a movement that funds itself

Propeller builds an always-on membership program around Ariana's causes - converting fans into committed monthly donors who earn points, unlock rewards, and stay engaged year-round.

9:41
Propeller
9,620 pts
Ariana Grande
Member
Emma Rivera
Brooklyn, NY
9,620 Points Redeem
Your Actions
Sign the Petition
Support mental health funding
+25
Share on Social
Spread the word
+15
Enter the Flyaway
Meet Ariana in Brooklyn
+50
Donate Monthly
Support Ariana's causes
+100
🏆
Points, rewards & actions

Sustainers earn points for every action they take — redeemable for concert tickets, exclusive merch, flyaway entries, and VIP drops that keep donors engaged and excited — provided by your organization AND Propeller.

🚀
Referral engine

Members recruit members. Built-in referral tools turn your most passionate supporters into growth drivers - reducing acquisition costs and scaling organically.

⚡
Always-on

The program runs 24/7 - no reliance on seasonal campaigns, no lapsed donors. Propeller helps generate a sustainable revenue engine that compounds month after month.

50,000+
Monthly Members Activated
MILLIONS
In Recurring Revenue

Nonprofits with active monthly donor programs on Propeller

Human Rights Campaign
Sierra Club
Sierra Club
The Sabrina Carpenter Fund
Sabrina Carpenter Fund
Busyhead Project
The Busyhead Project
Looking Out Foundation
Looking Out Foundation
Midwest Princess Project
Midwest Princess Project

“PROPELLER HAS BEEN ONE OF THE BEST KEPT SECRETS FOR REACHING YOUNG AUDIENCES AND BUILDING MONTHLY DONORS AT SCALE THROUGH CULTURE. OVER THE 5 YEARS WE'VE WORKED WITH THEM, THEY'VE HELPED US ACTIVATE OVER 25,000 NEW HRC MEMBERS - AND THEY ARE JUST SO STRATEGIC, AND NOT TO MENTION FUN, TO WORK WITH.”

DANE GRAMS, VP MEMBERSHIP, HUMAN RIGHTS CAMPAIGN
25,000+ HRC members activated over 5 years through Propeller
02 - Flyaway Sweepstakes
02 - Flyaway Sweepstakes

Supercharge your growth.

✈️ One sweepstakes experience can drive:

  • - One-time & recurring donations
  • - Civic action & community engagement
  • - First-party fan data capture (emails, engagement, location)

Flyaways help convert monthly donors at scale.

🎯 Built-in tour promotion

Propeller funds paid social campaigns that promote the tour and sweepstakes, driving ticket awareness and fan acquisition at zero cost and zero lift to your team.

Explore
Support Ariana's Causes
Win a Trip to
Brooklyn to Meet
Ariana
Donate to Ariana's causes for a chance to win flights to Brooklyn, hotel, and a meet & greet at Barclays Center.
Enter Now
No donation necessary. See rules.
03 - In-Venue Activations
03 - In-Venue Activations

Turn every show into an impact moment.

A call to action is promoted via IMAG screens or speakers. Fans donate or take action for a chance to win a nightly prize — all driving donations.

Propeller × Ariana Grande
Text ARIANA
to 99126
Donate for a chance to win a ticket upgrade tonight.
Every donation enters you to win.
Donate Now

“IF ARTISTS KNEW HOW EFFECTIVE IT WAS TO HAVE THEIR AUDIENCES ENGAGE IN REAL-TIME ACTIVISM ON A NIGHTLY BASIS THROUGH PROPELLER, EVERY ARTIST WOULD DO IT.”

ALY & AJ
04 - The Goal

Raise $500K+ together in year one.

Not as a one-off: We'll lay the foundation for a sustainable fundraising engine around Ariana's philanthropy.

🔧

We handle everything

Tech, creative, paid ads, donor processing, and reporting. All handled by Propeller.

🛡️

Risk-Free

No upfront costs. Propeller's fee is built into the donation flow. You only pay when you raise.

Ariana Grande Ariana Grande
05 - Case Studies

What campaigns look like in practice.

Sabrina Carpenter
Featured Case Study

Sabrina Carpenter × Propeller

How Sabrina Carpenter raised over $400K for The Sabrina Carpenter Fund on tour.

Read the full case study →
Chappell Roan
Featured Case Study

Chappell Roan × Propeller

How Chappell Roan drove over 270,000 fans to take action for LGBTQ+ & reproductive justice issues.

Read the full case study →
George Strait
Featured Case Study

George Strait × Propeller

How George Strait raised over $1.5M for his foundation on tour.

Read the full case study →
Kelsea Ballerini
Featured Case Study

Kelsea Ballerini × Propeller

How Kelsea Ballerini raised over $200K for her charitable fund via in-venue sweepstakes alone.

Read the full case study →
06 - Fee Breakdown

How the money flows.

Transparent fee structure. the nonprofit partner nets the majority of every dollar raised.

Sweepstakes Donations

Stripe ~3% → OCF 1.9% → Propeller 20% → Expenses → Nonprofit nets 45–78%

Monthly Donations

Stripe ~3% → OCF 1.9% → Propeller 15% → Nonprofit nets ~80%

OCF (Our Change Foundation) is the 501(c)(3) fiscal sponsor that processes all donations, ensuring tax-deductibility for donors. Stripe is the payment processor. Sweepstakes expenses include prize fulfillment (flights, hotel, tickets) and paid media.

What

are

you

#propelling?

Next Steps

Click the link below to get started. Takes about 5 minutes. We'll come back to you with an entire draft of the program for your review.

Let's Go! 🔥